About URL.Diet

Edge-Native Link Intelligence, Built for the Next Decade

URL.Diet was designed from day one to run on Cloudflare's global edge network. Every click is resolved at the edge, logged in rich detail, and streamed into telemetry that marketers and builders can actually act on.

Last updated: December 18, 2025

Powered by Cloudflare's Global Edge

  • Edge-first redirects: short links are resolved by cloud‑edge listeners running across a global network of data centers in hundreds of cities, placing routing as close to your visitors as possible.
  • Global low latency: designed for sub-50 ms redirect times in most major regions.
  • High availability: multi-region, globally distributed architecture engineered for "five nines" style uptime characteristics.
  • Hot-path optimized: KV for instant slug lookups, D1 for rich analytics—no database round-trips on the redirect path.

Why We Built URL.Diet

Traditional shorteners were built in a pre-edge world: centralized servers, shallow analytics, and complex, paywalled tiers. URL.Diet takes a different approach—edge-native infrastructure, extreme analytics depth, and a simple philosophy: give marketers and builders the "enterprise" power-up as the default.

Edge-first, not legacy

Clicks are processed by global edge redirectors across the Cloudflare network—not funneled back to a single region—so latency stays low no matter where your audience lives.

Analytics as a first-class citizen

Every click is logged with device, OS, browser version, geo, referrer, UTM parameters, and time-of-day, then rolled into rich telemetry dashboards.

Generous by default

Instead of micro-limiting you with small quotas, URL.Diet is designed to support large volumes of links, clicks, and multi-year analytics history from the start.

Telemetry That Goes Way Beyond Click Counts

URL.Diet turns every click into a full telemetry event. Instead of a single "total clicks" number, you get a control panel that shows who engaged, where they were, how they arrived, and what devices and platforms they used.

Clicks over time with trendlines and bursts

Top countries, regions, and cities for each link

Device, OS, and browser breakdowns—including version detection

Referrer and UTM source/medium/campaign analytics

Heatmaps by hour of day and day of week to spot engagement windows

Per-click drilldowns with user-agent, geo, and hashed IP for fraud analysis

Generous Limits, Even on Day One

Many platforms gate their best limits and analytics behind complex, multi-tier pricing. URL.Diet is built with the opposite mindset: start with headroom. Our architecture is designed to comfortably support large volumes of links and telemetry without forcing you into an "enterprise only" conversation.

Designed Headroom

URL.Diet's edge + database architecture aims to handle millions of clicks and large link portfolios with multi-year analytics history—without artificially tiny caps.

Fair by Design

Rather than charging extra each time you want deeper telemetry or more retention, URL.Diet is being designed with enterprise-grade analytics as the default experience.

Roadmap Friendly

Future features—like QR code generation, branded domains, and custom landing pages—are being planned with the same philosophy: powerful by default, not watered‑down at the entry level.

Ready to Cut the Fat From Your Links?

Head back to the homepage to shrink your first link and see URL.Diet's telemetry in action. Redirects are edge-fast, analytics are rich, and you keep full visibility over how every click behaves.

Shrink Your First Link